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Customer Lifetime Value, Subscription Customers, and Building a Community with Chase Alderton - 09
Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.
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By Brandon AmorosoBrandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.