Business Insider's Emily Stewart explains why customer loyalty is something hard for to every customer towards every consumerist brand.

Customer loyalty is a sham

Wake up with "This Morning: America's First News."  Gordon Deal and news anchor Nicole Murray go beyond the headlines with the day’s first look at news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.

Wake up with "This Morning: America's First News." Gordon Deal and news anchor Nicole Murray go beyond the headlines with the day’s first look at news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.

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Customer loyalty is a sham

Customer loyalty is a sham