Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.
 
Resources mentioned: 

Start With Why (Book), by Simon Sinek
Eat That Frog! (Book), by Brian Tracy
The Personal MBA (Book), by Josh Kaufman
Crack the Customer Code (Podcast)
The Intuitive Customer (Podcast)
Freakonomics (Podcast)
The Elements of Value (Research), by Bain & Company

 
Key takeaways (starts at 35:36):

Design your loyalty program for the people you’re trying to reach.
Look for ways to add more elements of value.
Do something meaningful with the data you’re collecting.

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Customer loyalty programs… do they actually work? | Customology, General Manager, Michael Barnard

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Byron Cannon is the CEO of LDK Seniors' Living, a business created with the aim of disrupting the aged-care industry by providing high-quality care in vibrant communities. As the Chief Executive Officer, he is responsible for the day-to-day management of the business, making decisions on all matters affecting operations, performance and strategy. In today's episode, Byron shares the secret of what makes LDK different.
 
Resources and links:

https://ldkhealthcare.com.au/
https://www.linkedin.com/in/byroncannon/

 
Connect with us:

Michael Momsen on LinkedIn

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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Michael Momsen on LinkedIn

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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Connect with us:

Michael Momsen on LinkedIn

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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Connect with us:

Michael Momsen on LinkedIn

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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Connect with us:

Michael Momsen on LinkedIn

  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Customer loyalty programs… do they actually work? | Customology, General Manager, Michael Barnard

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