While you’re certainly not required to develop customer personas, you’ll be limiting your chances of success by skipping them.

If you don't know what they are, sit tight and I’ll explain why it's a magical tool. BUT... if you've heard of customer personas and you’re thinking they're just imaginary customers, you’d be wrong and you should keep listening.

Understanding your customer is the single most important element in building a successful business.

That's because without paying customers, you've got nothing.

In this episode you will learn:

1. What customer personas are (and what they're not)..
2. What "product-market fit" is and how personas help you develop the best fit possible.
3. Why demographics aren't as important as you might think.

Resources:

• How to Find Your Target Customers
• The Secret to Learning What Your Customers Want: Talk to Them!
• How to Interview Customers to Find Out What They REALLY Want
• The Dangers of "Digging in the Wrong Place"

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

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