Managerial Analytics: Powering Your Career

Customer Profitability: Three Key Questions


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Three key questions related to customer profitability that every manager should be asking.  
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions.  You can reach him at:

[email protected] 

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Managerial Analytics: Powering Your CareerBy David Dirks