Integrated Supply and Demand Chain Strategy requires a total system of links in the chain that works together efficiently to create customer satisfactory experience at the end point of delivery to consumers. The supply chain system is integrated with customer requirements, while using integrated reliability and revenue software.

This software for customer requirements management provides organizations with real-time insights into supply and demand chain performance. It is used to assess critical metrics like on-time delivery, reduction in working capital, returns on investment and life cycle costs as well as automate ordering processing and critical processes.

As organizations focus on competencies, while becoming more flexible, they reduce their ownership of distribution channels by outsourcing the functions to partners and contact centers leaders. This in turn has led to innovations of emerging customer experience technologies like NICE – in Contact CXone and Integrated Reliability and Revenue Software towards a sustainable development in customer requirements management.