CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at <a href='https://www.cxtoday.com/vendor/onemagnify/'>OneMagnify</a>.In this session, we discuss:<ul><li>What's top of mind for marketing and CX leaders regarding their customer research programs?</li><li>Why persona development and customer journey mapping are such critical components of success</li><li>How marketing and CX leaders should think about refreshing their customer personas</li></ul>

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify. In this session, we discuss:What's top of mind for marketing and CX leaders regarding their customer research programs?Why persona development and customer journey mapping are such critical components of successHow marketing and CX leaders should think about refreshing their customer personas

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at <a href="https://www.cxtoday.com/vendor/onemagnify/" rel="noopener noreferrer">OneMagnify</a>.In this session, we discuss:<ul><li>What's top of mind for marketing and CX leaders regarding their customer research programs?</li><li>Why persona development and customer journey mapping are such critical components of success</li><li>How marketing and CX leaders should think about refreshing their customer personas</li></ul>

Customer Research Strategy that Delivers Optimal Customer Experiences

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Customer Research Strategy that Delivers Optimal Customer Experiences

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