CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at <a href='https://www.cxtoday.com/vendor/onemagnify/'>OneMagnify</a>.In this session, we discuss:<ul><li>What's top of mind for marketing and CX leaders regarding their customer research programs?</li><li>Why persona development and customer journey mapping are such critical components of success</li><li>How marketing and CX leaders should think about refreshing their customer personas</li></ul>

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify. In this session, we discuss:What's top of mind for marketing and CX leaders regarding their customer research programs?Why persona development and customer journey mapping are such critical components of successHow marketing and CX leaders should think about refreshing their customer personas

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at <a href="https://www.cxtoday.com/vendor/onemagnify/" rel="noopener noreferrer">OneMagnify</a>.In this session, we discuss:<ul><li>What's top of mind for marketing and CX leaders regarding their customer research programs?</li><li>Why persona development and customer journey mapping are such critical components of success</li><li>How marketing and CX leaders should think about refreshing their customer personas</li></ul>

Customer Research Strategy that Delivers Optimal Customer Experiences

News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

Share Customer Research Strategy that Delivers Optimal Customer Experiences

Sign up to save your podcasts

Customer Research Strategy that Delivers Optimal Customer Experiences

Customer Research Strategy that Delivers Optimal Customer Experiences