The Leap Forward Show

Customer Retention and the EV Shift in Automotive with Nancy Rignall


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On this episode of Leap Forward, we sit down with Nancy Rignall, founder and managing director of Prospecting Dynamics, to discuss her journey in the automotive industry. From her early days at Ford to leading a business focused on customer retention, Nancy shares insights on EV adoption, shifting consumer behaviour, and the role of human connection in a tech-driven world. She also offers advice on navigating industry challenges and championing diversity.

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The Leap Forward ShowBy Bridge Learning Tech