Today we're diving into a topic that could dramatically increase your long-term revenue: what salespeople can learn from marketers about customer retention and relationship building.A couple of things I think we can learn from today.1. Multiple ways it benefits salespeople to focus on customer retention. 2. Some strategies to do that, that don't take up a lot of time. 3. How best to time and implement them.

Today we're diving into a topic that could dramatically increase your long-term revenue: what salespeople can learn from marketers about customer retention and relationship building. A couple of things I think we can learn from today. 1. Multiple ways it benefits salespeople to focus on customer retention. 2. Some strategies to do that, that don't take up a lot of time. 3. How best to time and implement them.

Customer Retention

Every episode includes one idea from the world of marketing that sales people can use to  help connect better with prospects, get more qualified meetings, and close more sales.  

Note: Earlier podcasts were focused a little more on sharing ideas for B2B marketers and sales people - whereas now we are keen to show how sales people, in a challenging sales enviornment, can actually learn from marketers to help make more sales!

Business

Marketing

Every episode includes one idea from the world of marketing that sales people can use to help connect better with prospects, get more qualified meetings, and close more sales. Note: Earlier podcasts were focused a little more on sharing ideas for B2B marketers and sales people - whereas now we are keen to show how sales people, in a challenging sales enviornment, can actually learn from marketers to help make more sales!

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Customer Retention

Customer Retention