Jessy Hanley has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand.

In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her insights on cohorts, peeling back the onion of what an app or service does, and much more.

TOPICS INCLUDE:

 - segmentation via RFM: recency, frequency, and monetization

 - the GREAT product lifecycle: greet, ramp, evolve, amplify, and treasure

 - why you never just look at averages

 - heart metrics and head metrics

 - brand magnetism and it's impact on users & customers

 - the happy path (for customers)

 - and the unhappy path

... and much, much more!