When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering something new to customers, it can be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.   

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