It’s surprisingly common for organisations to gather information from customers through research, but never “close the loop” by communicating the results or actions being taken back to customers. It’s an essential part of the process, helping manage perceptions and making sure customers notice the changes you’re making.

As Greg and Stephen comment, there’s no such thing as “survey fatigue”, only lack of action and communication fatigue.

https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep34+-+InvolvingCustomers.mp3