We got there! Thanks to anyone who’s been with us all the way from Chapter 1 (and if you haven’t, feel free to back and start at the beginning!)

In the final chapter we discuss how getting your research design right makes your analysis and outcomes easier, why you still need to work hard to build bridges between insight and action, and how it changes as you rise up the league table. We wonder if it’s harder for public companies to take a long term view of the customer and, if so, what we might be able to do about that.

https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep35+-+Conclusion.mp3