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In the last episode, we spoke about Aligning Product and GTM teams with better segmentation and also talked about the need to prioritize features that resonate with segments. In this episode, I will talk about how to segment the customer base, how to evolve your segmentation and how to align product and GTM teams (and the need for this alignment - what success looks like and what failure mode looks like)
In the last episode, we spoke about Aligning Product and GTM teams with better segmentation and also talked about the need to prioritize features that resonate with segments. In this episode, I will talk about how to segment the customer base, how to evolve your segmentation and how to align product and GTM teams (and the need for this alignment - what success looks like and what failure mode looks like)