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Before ChatGPT took the world by storm, wowing users with its prose-writing prowess, most people knew chatbots as those annoying website pop-ups that offered basic and not always useful customer support. Even before chatbots could pass the Law School Admission Test, customer service was moving toward greater automation, often in an effort to cut costs. Human agents are an expensive and finite resource, causing those long, Muzak-filled waits and limiting service hours. So will the current artificial intelligence boom push humans even further out of the customer support game? Marketplace’s Meghan McCarty Carino spoke with Christina McAllister, a senior analyst at Forrester who works on customer service research and strategy. She says: “Not so fast.”
By Marketplace4.4
7373 ratings
Before ChatGPT took the world by storm, wowing users with its prose-writing prowess, most people knew chatbots as those annoying website pop-ups that offered basic and not always useful customer support. Even before chatbots could pass the Law School Admission Test, customer service was moving toward greater automation, often in an effort to cut costs. Human agents are an expensive and finite resource, causing those long, Muzak-filled waits and limiting service hours. So will the current artificial intelligence boom push humans even further out of the customer support game? Marketplace’s Meghan McCarty Carino spoke with Christina McAllister, a senior analyst at Forrester who works on customer service research and strategy. She says: “Not so fast.”

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