It can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer Success: The overlooked ROI driver" with my guest Anna Ambrozevich - Customer Success Consultant and Founder of the CRO & Personalisation Academy in Uzbekistan.

Anna believes customer success is the missing piece and connector between business and product goals. Having worked both on the client side and vendor side and seen the gaps that existed, Anna gave a well rounded perspective on this topic. Anna has over 10 years experience in MarTech management across global corporations including PepsiCo, Philip Morris International (PMI), Alibaba and led Customer Success Strategy for Dynamic Yield and Algolia across Russia, CIS and Eastern Europe.