In this episode, we are discussing touchpoints and automation within your business, which is quite on topic for us now, because we've been both doing a lot of work on customer journeys, systems, and automation. Mapping out and knowing what your customer touchpoints are from the awareness stage right through to the delivery of your product or service is one of the key areas you can differentiate your business from your competitors.

You can also use automation along the journey to help keep things consistent and make the experience a smooth one for your customers.