In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include

• Is there any money in winning back customers?
• How does win back compare to prospecting for first-time customers
• Why businesses don't invest in customer win-back strategies
• What sort of numbers can we expect if we use customer win-back strategies
• The biggest misconception around win-back strategies
• How to use customer win-back strategies
• How to know if you are ready for a customer win-back strategy
• How to approach deploying a customer win-back strategy
• How to get in touch with past customers and hold a conversation with them
• How to get personal with a past customer
• How best to show potential win-back customers what they are missing
• How to know when to quit with customer win-back strategies
• How to segment your customer base based on actions or behaviors