New Episode Dropped!

Join Tacey and her special guest Joseph Pine II as they discuss Customering: why there are no markets, only customers.

Timestamp: 01:04: Joe's Story

Timestamp: 09:19: Unique Value

Timestamp: 11:59: Economic Waste

Timestamp: 14:26: Production on Demand

Joe's contact information:

https://www.linkedin.com/in/joepine/ https://twitter.com/joepine

You can find the paper Joe wrote on this subject at:

https://strategichorizons.com/wp-content/uploads/Customering-The-Next-Stage-in-the-Shift-to-Mass-Customization-MCDD-Pine.pdf

Tacey's contact info: www.taceyatkinson.com and on the episode site link above