Today’s interview is with Debbie Levitt, who is the CXO of Delta CX and the author of Customers Know You Suck. Debbie joins me today to talk about how we are in danger of over-indexing on failure and celebrating failure rather than trying to emulate what makes successful companies successful, how that is manifesting itself, why we talk about Apple and Amazon a lot but often don’t really emulate them, the relationship between failure, speed and quality and what customers actually care about.

This interview follows on from my recent interview – Personalization is pervasive but it’s not personal – Interview with Shafqat Islam – and is number 488 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.