https://www.youtube.com/watch?v=lfOj2lpfBjM&feature=youtu.be

Say one thing but do another? People don't do that.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Customers lie!

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We do this on a nightly basis, we get together, we have a little chat is about principles, strategies or tactics to help you take your business to the next level. Sometimes it's very personal human stuff that affects everybody and sometimes it's stuff that really has a lot to do with business. This is a little of both today.

Because in general, everybody lies to themselves, if to nobody else, and it's not intentional, it's not something we set out every morning to do. But it is something that happens.

It happens regularly. It happens so regularly that most of us are completely unconscious of it. So one of the conversations that we've had lately is we've talked about how you got to talk to your customers, you got to question them, you have to find out more about them, the ones that are good, the ones that are bad, so that you can start getting away from the ones that are less desirable.

Attracting more of the ones that you enjoy, you're going to see commonalities between those people out there that you have not become customers yet, and the ones that you already have.

And so what you want is the commonalities that are similar to good customers, and not too bad customers, doesn't mean they're bad. You know, beyond beyond just being undesirable customers, it doesn't make them bad people, okay. But there's desirable qualities that you want in a customer. And it may be very personal, but it's your business.

So you got to figure it out, whether you're a business owner or executive, you got to figure these things out or you got good things that people bring to the table, and they're good that you've decided on, and you have a right to be able to decide who to do business with. And so you got to be really careful.

Otherwise, you make a miserable situation, and you make a business that's doomed to fail, if you attract the wrong type of people. Now, when you go out to start questioning them, and start finding out more of what they want, as opposed to you trying to come up with a product and just kind of guess at it and and spend a whole lot of money and put it out there and find out that nobody really wants this, or that nobody wants it based off of how you're marketing it to them.

To find this stuff out, you've got to have conversations. But the one thing you have to know, while having these conversations that I don't like to say straight off the bat, because it's tough enough to get business owners to have the conversations to begin with.

But once you start having the conversations, you got to start noticing something, people lie. And customers specifically lie, they'll lie.

Most time it's not intentional, most of the time, if you ask them what the major issue that they have with the product, they're going to say what they think it is, or if they have a major issue in life that they would be willing to spend money on to fix.

They may tell you what they think it is. But you have to dig deeper the way to get past the lies, you got to keep asking follow up questions. What is it about this you don't like? How does that make a difference in your life?

How does this being a different color affect you? What does it affect other people in your life?