I had my marketing mind blown today based on one of Jay Baer's podcast episodes of Social Pros. The guest speaker Jay had on, Mark Schaefer, [Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion] has done a lot of research for his latest book and shared his findings.

They are twofold:

* any business that is using social media and ISN'T being as human as possible (e.g. limits on the AI, VR, etc. etc.) won't WIN right now

* customers are the ones running our marketing; NOT our marketing

These two concepts truly shook me. If we, brands and business (or those we run) are not making every effort to care for our online community (and offline for that matter) then we'll be lost. Marketing occurs THROUGH them now; more so than ever before in the history of social media marketing!

Be human, speak in non-marketing methods, as it's those brands that humanize themselves that will win in today's social space.

I encourage you to have a listen to Social Pros episode "Can Social Media Succeed without a Big Dose of Humanity" as it's very eloquently expressed and explained.

 “Your brand and branding was something that you told people. Today, a brand is what people tell each other.” — @markwschaefer. 

If you need help with pushing those buttons or telling your story in any way, please learn more about my social media marketing training course at lorriklassen.com.

Thanks for spending some time with me, friends of the internet. I'll be back next week! 

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