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Customer subscribes into relationship:
The airline business is likely to go through a transformation to better meet the needs of the customers. For SkyHi, they aim at becoming an amazon prime for customers in the airline industry. Although SkyHi is not an airline company, customers are already seeing it as a lifestyle travel brand. Moving into the future, SkyHi will capitalize by offering more products including lodging and public events to round off the customers’ experience. Currently, moving to places is the major friction. Airbnb and WeWork are already doing a great job in making easy for people to find a place to stay and work. With SkyHi the contributions that SkyHi is making in this space, this entire process will be frictionless.
In my interview with Rama Poola, CEO and Co-founder of SkyHi, I learned how subscription models are used by businesses to provide a consistent customer centric service. During my interview (Download Now), Rama highlighted how SkyHi uses the subscription model to study the needs of their customers. SkyHi is the first company to bring the subscription model into the commercial airline industry. For a subscription fee of $199 per month, SkyHi customers can fly up to 5 one-way flights a month.
The cost of the plane ticket is the biggest inhibitor of customer travel. Understanding this, SkyHi came up with a fixed price model based on the $199 per month subscription fee. Customers choose one of the price points based on their needs: $35 for 1,000 miles, $75 for up to 2,000 miles, and $120 for up to 3,000 miles. Since these prices remain constant, customers can always budget for their monthly travel. It gives them consistency in terms of the prices and services offered.
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By Anthony EgbuniweCustomer subscribes into relationship:
The airline business is likely to go through a transformation to better meet the needs of the customers. For SkyHi, they aim at becoming an amazon prime for customers in the airline industry. Although SkyHi is not an airline company, customers are already seeing it as a lifestyle travel brand. Moving into the future, SkyHi will capitalize by offering more products including lodging and public events to round off the customers’ experience. Currently, moving to places is the major friction. Airbnb and WeWork are already doing a great job in making easy for people to find a place to stay and work. With SkyHi the contributions that SkyHi is making in this space, this entire process will be frictionless.
In my interview with Rama Poola, CEO and Co-founder of SkyHi, I learned how subscription models are used by businesses to provide a consistent customer centric service. During my interview (Download Now), Rama highlighted how SkyHi uses the subscription model to study the needs of their customers. SkyHi is the first company to bring the subscription model into the commercial airline industry. For a subscription fee of $199 per month, SkyHi customers can fly up to 5 one-way flights a month.
The cost of the plane ticket is the biggest inhibitor of customer travel. Understanding this, SkyHi came up with a fixed price model based on the $199 per month subscription fee. Customers choose one of the price points based on their needs: $35 for 1,000 miles, $75 for up to 2,000 miles, and $120 for up to 3,000 miles. Since these prices remain constant, customers can always budget for their monthly travel. It gives them consistency in terms of the prices and services offered.