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Share CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR
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CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR
In this episode, we’re joined by Paul Lucas - Co-Founder of HumanKind Comms & Partner at Fanclub PR - an award-winning, B Corp-certified agency that works with exciting consumer brands including Who Gives a Crap and Lucy & Yak.
This episode explores how PR pros can harness creativity to drive consumer behavior change, connect with older generations, and push greenwashing out of the industry for good.
Topics discussed in this episode:
Paul's career from Edelman to Fanclub
Big global vs boutique independent agencies
How can PR create consumer behavior change?
How can PR reach older generations to create more change?
What will it take to remove green-washing from PR campaigns?
Are values-driven agencies the new status-quo?
Do clients care about their PR agency's values?
Is the PR industry finally realizing it's power to create change?
--
If you're in the PR & Comms space and are looking for job opportunities or to hire great talent, get in touch with Latte Recruitment.
Contact: [email protected]
View all episodes
By Latte RecruitmentIn this episode, we’re joined by Paul Lucas - Co-Founder of HumanKind Comms & Partner at Fanclub PR - an award-winning, B Corp-certified agency that works with exciting consumer brands including Who Gives a Crap and Lucy & Yak.
This episode explores how PR pros can harness creativity to drive consumer behavior change, connect with older generations, and push greenwashing out of the industry for good.
Topics discussed in this episode:
Paul's career from Edelman to Fanclub
Big global vs boutique independent agencies
How can PR create consumer behavior change?
How can PR reach older generations to create more change?
What will it take to remove green-washing from PR campaigns?
Are values-driven agencies the new status-quo?
Do clients care about their PR agency's values?
Is the PR industry finally realizing it's power to create change?
--
If you're in the PR & Comms space and are looking for job opportunities or to hire great talent, get in touch with Latte Recruitment.
Contact: [email protected]