In this episode of GSD with Jeni, Jeni Bukolt sits down with Diona Kidd, a seasoned entrepreneur and marketing strategist, to dissect the world of digital marketing. They cut through the industry’s buzzwords and empty promises, emphasizing the need for clarity and strategy in marketing efforts. Diona shares her journey from programmer to marketer, shedding light on how businesses can align their marketing with sales outcomes for real impact.

They also dive into the evolving role of AI, the challenges of adapting to change, and why simply throwing money at marketing won’t solve your problems. Whether you're a business leader, marketer, or entrepreneur, this conversation offers valuable insights on making marketing work smarter—not just louder.