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Cutting communication costs is business’s biggest mistake - Andrew Stevens at Quadient
In the latest podcast episode, Christie H. Kristensen sat down with Andrew Stevens, Senior Director, Enterprise Digital Product Marketing at Quadient, to tackle a big question: Why do companies invest millions in tech but still fail at the one thing customers actually care about—clear, relevant and consistent communication?
They discuss the pitfalls businesses face when prioritising cost reduction over customer engagement, the importance of integrating technology to enhance customer experience, and how effective communication can create a sustainable competitive advantage. Andrew also shares his career journey, insights on overcoming organisational challenges, and the future role of AI in customer interactions. If you're passionate about customer-centric strategies and technological innovation, this conversation is a must-listen!
00:00 Introduction: The Evolution of Communication
00:29 Welcome to the Pantrium Podcast
01:12 Meet Andrew Stevens
03:48 Andrew's Career Journey
06:16 Customer Engagement and Technology
11:52 Challenges in Communication
33:20 The Role of AI in Future Communications
39:17 Final Thoughts and Wrap-Up
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/night-drift/the-...
License code: DCXZVUNGAWM48HT0
View all episodes
By Christie H.KristensenIn the latest podcast episode, Christie H. Kristensen sat down with Andrew Stevens, Senior Director, Enterprise Digital Product Marketing at Quadient, to tackle a big question: Why do companies invest millions in tech but still fail at the one thing customers actually care about—clear, relevant and consistent communication?
They discuss the pitfalls businesses face when prioritising cost reduction over customer engagement, the importance of integrating technology to enhance customer experience, and how effective communication can create a sustainable competitive advantage. Andrew also shares his career journey, insights on overcoming organisational challenges, and the future role of AI in customer interactions. If you're passionate about customer-centric strategies and technological innovation, this conversation is a must-listen!
00:00 Introduction: The Evolution of Communication
00:29 Welcome to the Pantrium Podcast
01:12 Meet Andrew Stevens
03:48 Andrew's Career Journey
06:16 Customer Engagement and Technology
11:52 Challenges in Communication
33:20 The Role of AI in Future Communications
39:17 Final Thoughts and Wrap-Up
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/night-drift/the-...
License code: DCXZVUNGAWM48HT0