2GMHC w Joe T & D Johns

Cutting Through On Social Media | YouTube Is A Network | #2GMHC | Ep 33


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Transfer Traffic to YouTube: Consistency, Reposting, and Why YouTube Pays More


Joe T and D Johns discuss social media growth and monetization, emphasizing that consistency is key and that creators must intentionally transfer traffic from Instagram, TikTok, and Facebook to YouTube. They describe YouTube as the hardest platform to build but the most valuable because it pays best, keeps older videos circulating in the algorithm, and makes creators feel like “household names,” unlike Facebook where earnings reset and older posts stop making money. They debate cross-posting between Instagram and Facebook, suggest “dead” accounts may need new pages, and stress keeping a product ready and plugging it often. They share tactics like reposting content, changing titles to revive clips, deleting and reposting underperforming posts, and staying authentic rather than manufacturing drama, while building community over vanity metrics.


00:00 Hooking Stories to YouTube

00:46 Show Intro and Consistency

01:14 Life Updates and Momentum

02:00 Brand Shoutout Listen More

03:42 Cross Platform Traffic Strategy

05:35 Facebook and Algorithm Realities

07:19 Reviving Dead Pages

09:40 Plug Your Product Often

12:05 Reposting and Deleting Tactics

15:38 YouTube Pays and Lasts

17:57 Stop Proving People Wrong

18:51 Adapting to UGC Style

19:19 Green Screen Debate

20:11 Notoriety Versus Money

21:44 Building Real Community

23:53 Podcasters And Traffic Loops

25:49 Why Not Watch Longform

29:12 Pivoting Beyond Social Media

30:35 Confidence And Delivery

32:54 Movie Lesson On Confidence

35:47 Final Takeaways And Call To Action



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2GMHC w Joe T & D JohnsBy Johns & Co Productions LLC