In this episode, we explore a sharply critical editorial that tackles the overuse and superficial application of the term “AI” in today’s business and marketing landscape. The author draws parallels to past tech clichés like “there’s an app for that,” expressing frustration at how companies and self-proclaimed thought leaders use the term to signal innovation without substance.

While recognizing the transformative potential of AI—and even using it personally—the article warns that the term is becoming diluted by hype, turning genuine progress into a kind of corporate theater where performance trumps understanding.

We discuss how this trend risks overshadowing the real value of AI by making it harder to distinguish true innovation from opportunistic branding. The conversation calls for greater clarity and intentionality in how we talk about and apply AI, ensuring the term retains its meaning and impact only when it brings real solutions and insight to the table.

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