In this episode of Founders Future, with host Olivia Sammons, we sit down with Florian Schleicher, the strategic mind behind FUTURESTRATEGIES. Florian takes us through his remarkable journey from marketing roles at major brands like McDonald's and Greenpeace to scaling the anti-food-waste app Too Good To Go in Austria. He reveals the core insight that inspired his venture: companies often fail not from a lack of ideas, but from a "lack of clarity to act." Florian explains how his unique, tailor-made approach—using deep dives, in-person workshops, and concise blueprints—helps corporate clients cut through the noise of sustainability and ESG to find tangible, actionable strategies that are both impactful and easy to communicate.

Florian delves into the details of his business model, emphasizing the importance of in-person collaboration to build clarity and momentum. He shares a compelling case study of working with the city of Vienna to develop livability initiatives, illustrating his process from vision to a narrowed-down list of five key projects. The conversation also covers his effective, organic marketing flywheel—a dedicated newsletter, a podcast, and providing genuine value on LinkedIn—which attracts his ideal clientele of marketing leaders and CEOs. Looking ahead, Florian discusses his plans to launch a self-published trend report and his strategic pivot to working primarily with corporate clients, which allows him to choose meaningful projects and deliver profound results.