Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for approaching LinkedIn not just as a company page, but through your spokespeople and employees, too. We also dig into the evolving role of influencers in the marketing mix and what it really takes to build successful, authentic influencer partnerships in manufacturing and engineering.  

In this episode, Jake Hall, aka the Manufacturing Millennial discusses the evolving landscape of content marketing, particularly focusing on the importance of LinkedIn as a platform for authentic engagement. He shares insights on effective content creation strategies, the role of influencers in the industrial sector, and the necessity of maintaining authenticity in a world increasingly dominated by AI-generated content. The conversation emphasizes the need for marketers to adapt their strategies to foster genuine connections with their audience while leveraging the unique advantages of social media platforms.

Key Takeaways

• LinkedIn is still a powerful platform for industrial marketing in 2026.
• Authenticity is crucial in content creation.
• Engagement is more important than clicks.
• Influencers can help brands reach new audiences.
• Posting consistently builds trust with your audience.
• AI should be a tool, not the core of your strategy.
• Content should tell a story and address real problems.
• Influencer marketing is evolving and should be embraced an another marketing tool.
• Companies need to empower employees to share authentic content.

Resources

• Connect with Jake on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about the Manufacturing Millenial
• Related Episode: Trade Show Tips with Jake Hall
• Related Episode: 2026 Marketing Trends: The Power of a Strong Differentiated Strategy
• Register for the Industrial Marketing Summit