Imagine launching your new product coinciding to the week of the lockdown due to the pandemic. The year 2020 has thrown us a curve ball and everything has changed; consumer behavior is no exception.

In this episode, we chat with Bruce Wilpon and Tomas Larsson, co-founders of EBBS, a brand-new craft beer brewing company and Fountain, a CBD infused premium craft sparkling water.

We'll learn how Bruce and Tomas developed their brand, finding the white space in a crowded category, together with the importance of applying optimism and humor in finding solutions. Listen in as Bruce and Tomas share their entrepreneurial journey in taking a brand to the market in the age of the pandemic on today’s episode.

Connect with Bruce and Tomas: EBBS (https://drinkebbs.com/) and Fountain (https://hellofountain.com/).

Support us by sharing or reviewing our podcast series. Recaps and the link to each episode can also be found on our blog, The Achievement Index (https://blogs.nyit.edu/the_achievement_index?tag=Podcast)

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