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Cutting through the noise: Getting attention and credibility in marketing. With Kris Kozamchak, Chanan Communications
Technology moves fast, but marketing moves fast too, and possibly at a faster pace. AI, social media, and nonstop work demands have created an audience that is overwhelmed, distracted, and quick to tune out. How can we get our message across without compromising credibility? How do we keep our content relevant and engaging while avoiding flooding our channels with easy-to-generate content?
Not easy questions, but Kris Kozamchak, Principal at Chanan Communications, took on the challenge, and brilliantly and candidly addressed them, touching on many aspects that often don’t get the attention they deserve and giving advice on how to maintain relevance in a shallow, fast-paced digital environment.
If you feel you are shouting into the void, you are not alone.
More on Senza Fili at https://senzafili.com
Sign up for the mailing list at https://senzafili.com/senza-fili-mailing-list/ to receive invitations to Sparring Partners events and updates on what we do.
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By SenzaFiliTechnology moves fast, but marketing moves fast too, and possibly at a faster pace. AI, social media, and nonstop work demands have created an audience that is overwhelmed, distracted, and quick to tune out. How can we get our message across without compromising credibility? How do we keep our content relevant and engaging while avoiding flooding our channels with easy-to-generate content?
Not easy questions, but Kris Kozamchak, Principal at Chanan Communications, took on the challenge, and brilliantly and candidly addressed them, touching on many aspects that often don’t get the attention they deserve and giving advice on how to maintain relevance in a shallow, fast-paced digital environment.
If you feel you are shouting into the void, you are not alone.
More on Senza Fili at https://senzafili.com
Sign up for the mailing list at https://senzafili.com/senza-fili-mailing-list/ to receive invitations to Sparring Partners events and updates on what we do.