As the AI search era speeds ahead, corporate digital is in the spotlight (and on senior leadership’s agenda) like never before. So, how can you wield this new influence with confidence, and what’s next for the corporate website? Fresh off Bowen Craggs’ annual Index Snapshot tour, Georgia, Scott and Jonathan share what communicators in Europe and the USA are saying about this transformative moment. We also talk with Caterina Sorenti, Head of Editorial at Bowen Craggs, about how corporate social media is evolving.

As the news cycle spins ever more wildly, in the last episode of Cutting Through season one we explain what digital communicators can do to prepare for – and manage – a crisis, and explore reasons to be hopeful about the months ahead. We’ll return for season two after a summer break!

What’s the point of stories and editorial on your corporate website and social media channels in 2025? Do your audiences really want this kind of content, and if so, which groups should you focus on? Where can you find new ideas to keep your storytelling fresh? And what value, if any, does the humble press release have today? Find out in this episode of Cutting Through.

From Google’s AI Overviews to ChatGPT and DeepSeek, generative AI search tools are transforming how people get information about your company – and everything else. This episode of Cutting Through explores what this really means, and how corporate digital communicators should respond.

From Instagram and TikTok to X and LinkedIn, social media platforms are more influential - and yet more volatile - than ever.

In this episode of the podcast, we explore how corporate digital communicators can navigate uncertainty and harness social channels to cut through.

The way people get their information is changing. In the recent US election, one party and candidate seemed to understand this better than the other.

It may even have handed Donald Trump the win.

In this episode of the podcast, we explore how corporate digital communicators can build trust and cut through in a transforming media landscape. Read more, and find relevant resources, on our website: https://www.bowencraggs.com/our-thinking/podcast/3/

Recent elections in the US and elsewhere have highlighted stark polarisation of opinion on companies’ role in society.

For people in charge of corporate websites and social media channels, it’s never been harder to communicate about social and environmental issues without provoking angry pushback – and even mass boycotts – from some audiences.

What’s the answer?

In the second episode of our podcast, Jonathan Holt (Head of Strategic Insights) meets Georgia Barrett (Vice President, USA) and Scott Payton (CEO) to discuss insights, examples, research and practical advice for anyone looking to use corporate digital channels to build trust and cut through in a volatile and divided world.

What does Charlie XCX have in common with corporate digital comms? Where is the line between artifice and intelligence? As generative AI tools enter the mainstream, visible authenticity is essential and the corporate website is becoming more important than ever as the definitive source of company information. In the launch episode of our podcast, Jonathan Holt, Head of Strategic Insights at Bowen Craggs, sits down with Scott Payton (Bowen Craggs’ CEO) and Georgia Barrett (Vice President, USA) to discuss the potential efficiencies, opportunities and risks of generative AI for corporate digital teams.

Visit our episode webpage here: https://www.bowencraggs.com/our-thinking/podcast/