The future of event marketing just took a giant leap forward.

With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-driven impact are more exciting than ever. Join hosts Rachel Andrews and Alyssa Peltier as they welcome Splash CMO Kate Hammitt, a former “Cventer” herself, for a full-circle conversation about the new acquisition.

Kate shares her insights on how Cvent and Splash can simplify event operations, amplify brand impact, and put real ROI behind every event. From strategy to seamless execution, this episode breaks down what this significant acquisition means for event marketers.

In this episode, you’ll learn:

• The impact of event-led growth: Leveraging events as a primary marketing channel can propel your brand’s growth significantly. Cvent and Splash are pioneering event-led growth, transforming events from one-time engagements into powerful, data-driven tools for revenue and customer connection. 
• Streamlining event management with simplified processes: Simplification is key when managing multiple events efficiently. Kate describes how Splash focuses on streamlining the process, from integrating with existing marketing operations to maintaining brand consistency across all event touchpoints. This approach not only saves time but also ensures scalable, repeatable success.
• Proving ROI with strategic data capture: Capturing actionable data at every stage of the event journey is essential. Kate explains why this data is crucial for proving the success of your events, building internal buy-in, and positioning events as a core growth strategy.

Things to listen for:

(00:00) Intro to Kate Hammitt, CMO of Splash, and the Cvent-Splash acquisition

(01:22) Kate’s full-circle journey from Cvent to Splash and back

(05:13) Transitioning from event logistics to strategic marketing

(09:47) The power of event-led growth and proving its ROI

(11:58) Simplifying event execution with Splash’s four pillars

(16:39) Building an event-led growth program that resonates with leadership

(19:44) Why the Cvent-Splash acquisition elevates event marketing