As humans aren’t always logical about their purchases, this episode dwells into the fascinating world of psychology and its role in nailing Customer Value Optimization (CVO) in eCommerce. 

Conversion Scientist, Brian Massey, shares insights on the psychological factors that influence customer behavior. Learn more about the power of social proof, the impact of emotions on decision-making, and the role of cognitive biases in shaping customer perceptions. 

Tune in now to learn how to use psychology to nail CVO in eCommerce!

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