As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.

Chris Watson explains that strategic storytelling is a huge factor in building culture effectively. He explains there are 3 major things to consider when building culture. 

• People recast the past to create a narrative for the future
• Organizations tend to invest in their culture through experiences that are more about participation than engagement
• People want to feel safe, know they have a future, & can confidently be vulnerable with their organization.

Each of these three major concepts can be accomplished utilizing strategic stories from leadership & people.  

If you are struggling to build the culture that you desire then tap into the power of storytelling to begin crafting a compelling narrative that motivates your people to buy into the culture.

Powered by supporting partners Accushield, Connected Living, Hamilton CapTel, Enquire, LTC REIT,  OneDay, Meridian Capital, iN2L, Solinity, and The Bridge Group Construction.

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Produced by Solinity Marketing.