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CW 107: Strategic Communication in Sales & Marketing with Chris Watson
Chris Watson breaks down the 4 most common audiences that every organization is trying to keep engaged & motivated. Your People, Prospects, Customers & Leaders have the ability to grow your organization or sink it. If you are not telling the right stories to these audiences then they will listen to a better one from your competition.
Chris explains that each of these audiences are making decisions based on what they are tuned into, & if your organization is not providing them with a community to engage in then they will find somewhere else to get clarity, knowledge, & solutions.
Lastly, Chris explains that each of these audiences are working simultaneously to achieve success & that they might do their job in a different way according to their strengths & motivation. The one thing that must remain aligned is the story they tell themselves & the story they are telling others. The story that they are telling others is the core narrative of the organization & without a common core narrative being told then your valuable audiences are confused.
Meet the BTG Contributors.
Powered by supporting partners Accushield, Connected Living, Hamilton CapTel, Enquire, LTC REIT, OneDay, Meridian Capital, iN2L, Solinity, and The Bridge Group Construction.
Connect with us on social media:
YouTube
Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.
Produced by Solinity Marketing.
View all episodes
By Bridge the Gap NetworkChris Watson breaks down the 4 most common audiences that every organization is trying to keep engaged & motivated. Your People, Prospects, Customers & Leaders have the ability to grow your organization or sink it. If you are not telling the right stories to these audiences then they will listen to a better one from your competition.
Chris explains that each of these audiences are making decisions based on what they are tuned into, & if your organization is not providing them with a community to engage in then they will find somewhere else to get clarity, knowledge, & solutions.
Lastly, Chris explains that each of these audiences are working simultaneously to achieve success & that they might do their job in a different way according to their strengths & motivation. The one thing that must remain aligned is the story they tell themselves & the story they are telling others. The story that they are telling others is the core narrative of the organization & without a common core narrative being told then your valuable audiences are confused.
Meet the BTG Contributors.
Powered by supporting partners Accushield, Connected Living, Hamilton CapTel, Enquire, LTC REIT, OneDay, Meridian Capital, iN2L, Solinity, and The Bridge Group Construction.
Connect with us on social media:
YouTube
Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.
Produced by Solinity Marketing.