Chris Watson takes us through strategies for how to get your marketing & sales teams to communicate more effectively. Marketing & sales have been working in silos for too long. If they continue to work in silos instead of working together, it will hurt revenue growth.

Chris explains the importance of both sales & marketing defining when a person or account is conversation ready to shrink the sales process. The conversation might be happening but only when they are forced to.

Alignment between sales & marketing isn’t good enough anymore. Marketing & Sales need to share goals. If we can offer opportunities for sales & marketing to communicate regularly without leadership then we would see incredible growth. The question is why aren’t they communicating more effectively?

If sales & marketing can begin to work together the same way that manufacturing & distribution do, then imagine the outcomes could be achieved.  There should be a shift to revenue enablement instead of sales & marketing enablement. 

Tune in & hear Chris discuss why you need to create more spaces for your sales & marketing teams to begin communicating more today.

Connect with Chris Watson.

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Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.

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