When Stu Crum’s college football heroics put him on the national radar as a model student-athlete, the expectations for a bright future could not have predicted his soaring ascent in business. Tagged as a winner with a natural gift for leadership, Crum made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone, wrangling deals with the likes of activist investor Carl Icahn and other heavy hitters.

Yet beneath the surface lay a deeper man. While still at Tulsa University, Crum devoted his life to his faith and embraced servant leadership as his game plan for ultimate success in business, family, faith and fun. Despite personal setbacks and injury-laden stints with the NFL and USFL, Crum blossomed at every turn by developing a simple, dynamic playbook that put his every aspiration within reach. He calls it intentional living.

Aim for the Uprights
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