Church Web Strategies Podcast

CWS Podcast – Ep. 73: Church Website Donations: Influencing the Outcome


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When you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.


Topics covered include

* Blank Donation Values
* Locked Donation Values
* Guided Donations

Action Item
Consider the types of donations you wish to ask for, then see how different conventions can nudge your members to give a particular donation size. Choose methods that best suit your situations before you select a service provider. You want to make sure the service you finally settle on can process the transaction you wish to initiate.
Referenced Articles

* My article “Donations on your Church Website: Influencing the Outcome
* Paul Boag’s article: “Charity web design: How charities nudge users into action

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Church Web Strategies PodcastBy Stephen B. Morrissey