This weeks very special guest is Mike Lewis (Twitter ID: @bostonmike). Mike is the VP of Marketing at @awarenessinc. Mike is the author of blog.socialepisodes.com and a contributing author to the Awareness Inc Community blog. Please tune into this very special podcast as Mike gives great insight and perspective into:*Why Companies shouldn't focus on Social media metrics*The over complication of social media*3 types of individuals you'll run into on twitter*Awareness Inc's Social Marketing Hub*Effectiveness of passion in online conversations*Transparency in Social Media*How companies can prove value in social media before committing resources*and much much more