How do you lead marketing at scale in the age of AI, data, and disruption?

In this powerful CXO Spotlight episode, Kaveri Camire, Chief Marketing Officer at DXC Technology and former IBM VP, shares her journey across two decades of leading global marketing teams. From championing AI experimentation to building high-performing teams, Kaveri reveals how today’s CMOs must blend technology with authenticity to create lasting business impact.

What you'll learn in this episode:

• How to lead global teams with empathy and clarity
• Why AI in marketing is a game-changer-and how to start experimenting today
• Why data-driven marketing strategies must align with business outcomes
• The future of B2B marketing: Purpose, performance, and people

Moments to Watch:

5:15 - The ONE Leadership Secret That Changed Everything
6:45 - The Marketing Struggles You Won’t Believe
12:10 - Data vs. Creativity: What Actually Drives Marketing Results?
19:30 - Are You Killing Your Brand’s Authenticity?
28:08 - The MOST Overrated Marketing Strategy of 2025

Subscribe for more high-value conversations with CXOs shaping the future of business and technology.

#CMO #Leadership #AIinMarketing #B2BMarketing #CXOSpotlight #MarketingStrategy #KaveriCamire #DXCTechnology

In this episode of CXO Spotlight Studio powered by Flywheelr, we sit down with Alfredo Hickman, Chief Trust Officer at Obsidian Security, and explore the future of SaaS security, risk management, and leadership in the digital age. Alfredo shares his incredible journey from U.S. Marine Corps infantry to becoming a trusted cybersecurity executive in Silicon Valley. With deep insights on zero trust vs. defense in depth, SaaS security missteps, and building resilient security programs, Alfredo offers actionable advice for CISOs, CIOs, and security teams. Topics Covered:The evolution of SaaS security and the myth of shared responsibilityHow to align security controls with business outcomesCareer-building advice for cybersecurity professionals and studentsThe role of trust, brand, and visibility in today’s security landscapeReal-world tips for securing SaaS environments in 2025The power of proactive job applications in cybersecurity hiringMoments to Watch: 5:30 – SaaS Security Responsibility38:35 – Standing Out Before the Role Exists in CS45:51 – Zero Trust vs. Defense in Depth46:49 – The real shared responsibility model in SaaS47:51 – Health and Leadership48:46 – Measuring SaaS Security EffectivenessWhether you're a cybersecurity leader, SaaS product owner, or an aspiring security analyst, this episode delivers value-packed strategies that bridge technical excellence with business relevance. Watch till the end for a rapid-fire session on patching myths, SaaS accountability, and the one habit that drives Alfredo's leadership effectiveness. #CyberSecurity #SaaSSecurity #Leadership #CISO #CXO #ObsidianSecurity #ZeroTrust #TrustOfficer #FlywheelrFollow Chirag Khanijau -   / chirag-khanijau  Follow Alfredo Hickman -   / alfredohickman  Follow CXO Spotlight: 🌐 Website: https://www.Flywheelr.com 🔗 LinkedIn: www.linkedin.com/company/flywheelr 🐦 Twitter: @TheFlywheelr 🎧 Spotify: https://open.spotify.com/show/4xVy5IP...

In this episode of CXO Spotlight with Neelam Sandhu, the Former Chief Marketing Officer and Chief Customer Success Officer at BlackBerry, who reveals how she helped pivot the company from smartphones to cybersecurity and software.

Neelam shares powerful insights on:

Modern marketing strategy: Balancing brand building and performance marketing

AI in marketing: Implementing responsible AI that drives innovation

Marketing leadership: How diverse marketing teams create breakthrough solutions

Tech marketing: Effective thought leadership approaches for technology companies

CMO career development: Leveraging personal branding for executive growth

Digital marketing strategy: Cutting through content saturation in today's landscape

Whether you're a CMO, marketing director, digital marketing strategist, or tech leader navigating business transformation, this episode delivers actionable marketing insights from one of tech's most innovative marketing executives. Moments to Watch Out for: 12:45 – BlackBerry’s transformation journey25:50 – Rethinking the role of the modern CMO37:00 – Diversity, innovation, and building high-performance teams44:30 – Rapid Fire: Neelam's hot takes on metrics, AI myths & more #CMOLeadership #EnterpriseTech #BrandStrategy #AIInnovation #BlackBerry #CXOSpotlight #B2BMarketing #ThoughtLeadership #DigitalTransformation Follow Chirag Khanijau - https://www.linkedin.com/in/chirag-khanijau/Follow Neelam Sandhu - https://www.linkedin.com/in/neelam-sandhu-7a93aa52/Follow CXO Spotlight: 🌐 Website: https://www.Flywheelr.com 🔗 LinkedIn: www.linkedin.com/company/flywheelr 🐦 Twitter: @TheFlywheelr 🎧 Spotify: https://open.spotify.com/show/4xVy5IPCvf68BrGaALfUMZ?si=EZTFlVbMRFSEMXBbdVrqvw 🍏 Apple:https://podcasts.apple.com/us/podcast/cxo-spotlight-growth-influence-leadership-in-b2b/id1792963542#StartupMarketing #Entrepreneurship #CXOSpotlight #Flywheelr #startup #marketingstrategy #startupmarketing #techstartup #podcasts #podcast #b2bmarketing #Personal Branding #Thought Leadership

In this episode of CXO Spotlight, we sit down with Arun Ramchandran (Rak), newly appointed CEO of QBurst (4000 employee strong specialized provider on AI and Digital Engineering), and former President of the GenAI and HTPS unit at Hexaware, to decode the future of IT services, delivery model, client relationships, and strategic positioning in the AI era.If you're a CEO, CIO, CTO, or a leader at an IT services co or enterprise, this is your ultimate playbook for thriving in an AI-powered market.Key Topics Covered:- Why “AI-washing” is hurting real innovation (and how to avoid it)- What mid-sized IT companies should build vs. buy in their GenAI strategy- The human cost of bad clients (and why it's time to walk away)- Why AI will make traditional software engineering obsolete- The 3 branding rules every services firm must follow in the AI age Moments to Watch:How IT Services Delivery Models are Transforming - 8:58What’s in Store for the Global Talent Arbitrage - 11:18The Secret to Crafting a Compelling Narrative for Clients - 12:30Circling in on the Role of Private Equity in GenAI Transformation - 15:05The Unique Advantages Private Equity has over Public Companies - 19:52Follow: https://www.linkedin.com/in/raknz/Follow: https://www.linkedin.com/in/chirag-khanijau/Follow CXO Spotlight: 🌐 Website: https://www.Flywheelr.com 🔗 LinkedIn: www.linkedin.com/company/flywheelr 🐦 Twitter: @TheFlywheelr

How Private Equity Leaders Are Creating Unprecedented Value in a Tech-Driven World

In this episode of CXO Spotlight, host Chirag Khanijau engages with Kiran Kumar PV, a seasoned expert in private equity and technology-driven value creation.

Kiran shares insights from his extensive career, discussing the evolution of advisory services, the importance of a holistic approach to value creation, and the critical role of technology as a growth driver. He emphasizes the need for private equity firms to invest in people and culture, particularly during due diligence and post-acquisition phases. The conversation also touches on the significance of global capability centers for mid-market private equity firms and the necessity of adapting strategies to create sustainable value.

What You’ll Learn: ✔️Technology has shifted from a cost center to a growth driver. ✔️A holistic approach is essential for effective value creation. ✔️Advisory services must evolve to include implementation support. ✔️Due diligence should consider cultural aspects, not just financials. ✔️Global capability centers can benefit mid-market private equity firms.

Must-Watch Moments:

Identifying Gaps in the Advisory Landscape 02:57Holistic Approach to Value Creation 04:55 Technology as a Growth Driver  06:19Counter-Intuitive Technology Investments  09:24Global Capability Centers in Mid-Market PE. 10:37 Key Questions for Exploring GCCs  12:54 Due Diligence in Private Equity     16:10 Rapid Fire Round and Key Insights  19:15

Follow - https://www.linkedin.com/in/kiran-kumar-pv-2183391/

Follow - https://www.linkedin.com/in/chirag-khanijau/

Follow CXO Spotlight: 

🌐 Website: https://www.Flywheelr.com 🔗 LinkedIn: www.linkedin.com/company/flywheelr 🐦 Twitter: @TheFlywheelr 🎧 Spotify: https://open.spotify.com/show/4xVy5IPCvf68BrGaALfUMZ?si=EZTFlVbMRFSEMXBbdVrqvw 🍏 Apple:https://podcasts.apple.com/us/podcast/cxo-spotlight-growth-influence-leadership-in-b2b/id1792963542
#privateequity #valuecreation #itservices #CXOSpotlight #Flywheelr #startup #marketingstrategy #startupmarketing #techstartup  #podcasts #podcast  #b2bmarketing #Personal Branding #Thought Leadership

Scaling AI from proof-of-concept to enterprise-wide value creation remains elusive for most organizations. AI pilots are everywhere, but only 15% of enterprises have successfully unlocked measurable ROI. A great AI model isn’t enough-you need strategic implementation, governance, and clear business alignment to drive shareholder value.Dive into this raw, unfiltered conversation with Shobhit Varshney, IBM’s AI & Automation Leader, as he dismantles common misconceptions and delivers actionable frameworks for scaling AI in the enterprise.What You’ll Learn:-The biggest myths about enterprise AI in 2025-what’s hype vs. reality-How to measure AI success-the real business metrics CXOs should track-Why most AI pilots fail and how to transition to large-scale adoption-The truth about AI governance-why a one-size-fits-all approach doesn’t work-How IBM uses AI to automate 75% of workflows-and what enterprises can learn-Should businesses build their own AI or use pre-trained models?-The most dreaded: Will AI replace jobs or create more economic value?Must-Watch Moments: IBM’s own measurable success outcomes via AI - 16:58 The only thing CXOs should worry about when implementing AI - 20:23 How to Measure AI Success in Business - 22:35 The Most Overhyped AI Trend Right Now? -  27:18 Should Enterprises Build or Buy AI Models? - 28:07 Follow Chirag Khanijau -    / chirag-khanijau  Follow Shobhit Varshney -   / shobhitvarshney  

Scaling a startup from zero to $10M ARR is one of the founders' hardest challenges. A great product isn’t enough – you need a winning Go-To-Market (GTM) strategy to break through the noise, attract the right customers, and drive predictable revenue growth. Dive into the raw, unfiltered conversation with Srinivas Mothey, the architect behind Inferenz's meteoric rise across three continents. After contributing to Paytm’s historic IPO, Srini shares battle-tested frameworks, common GTM mistakes, and the exact steps founders should take to go from founder-led sales to a scalable revenue engine. 

What You’ll Learn in This Episode: 

✔️ The biggest GTM mistake startups make (and how to avoid it) 

✔️ The difference between founder-led sales vs. scalable processes 

✔️ When and how to transition from network-driven sales to systematic growth 

✔️ Why your funding strategy and GTM strategy must be aligned. 

Follow Host Chirag Khanijau - Co-Founder - Flywheelr: https://www.linkedin.com/in/chirag-khanijau/ 

Follow Guest Srinivas Mothey - CRO - Inferenz: https://www.linkedin.com/in/mothey/ 

Think B2B marketing has to be boring? Think again. Ex-Citibank marketing head Mindy Anderson reveals the unconventional growth tactics that are actually moving the needle in 2025 for fintech and SaaS startups.

From finding hidden revenue in customer conversations to the ABM strategy nobody's talking about, this episode is your shortcut to serious growth. Plus: why everyone's getting AI marketing hilariously wrong. 

Skip the theory. Get the playbook that's working right now. 

45 min of pure, unfiltered B2B marketing truth 

Host: Chirag Khanijau | Guest: Mindy Anderson, Founder & CEO @ I Breathe Marketing 

Andrea Palten, VP of Marketing at Techstars, shares game-changing insights on how early-stage startup founders can build and pull up their marketing strategy in a “more with less” approach. From AI-driven pivots to measuring the right metrics, Andrea’s smart breakdowns will help your series A, B, C, and D funded startups compete against industry giants – without getting overwhelmed or breaking your bank. 

Key Insights: 

Marketing for early-stage startups — what actually works? 
AI & marketing pivots — where should startups adjust their approach? 
Metrics that matter — which KPIs to track & prioritize? 
Competing with big players — how to stay confident & carve your niche