Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Ashish Kuthiala, CMO of Traceable AI joins Maria and Gianna.

To begin, Ashish shares his path to his current role. He was raised in several different countries and was able to experience different cultures, countries and schooling systems firsthand. He moved to the U.S. for his studies 25 years ago and now calls the country home. He has since worked in computer science, computer engineering, code writing product development and in various roles on the business side. His introduction to marketing was in product marketing, where he was able to merge his engineering background and his love for connecting people. Traceable is Ashish’s fifth startup, which he came to in the very beginning stages of the launch.

Each company Asish has worked for has taught him value lessons and skills which he has brought on to the next. With the mindset of experimenting a lot, learning from your experiments and reiterating a lot to find out what does and doesn't work, he believes you will be successful in any role. As a leader, it is crucial to build a culture in which employees feel free to experiment and learn from their failures. A key goal of marketing is to build a sales pipeline, which takes time and patience. Each quarter, he and his team look at all of the data to determine where they are on their trajectory.

Next, Ashish unpacks his fundamental approach to marketing. Today, most IT buyers educate themselves before deciding on a software. They already know what problems they want to solve, who can do it best and how much they should be paying for the service. From a marketing perspective, the most critical pieces are to be transparent, trustworthy and know your stakeholders. Employees and customers alike should be passionate about what they are building and eager to talk about it. He also addresses the common privacy concerns that transparency entails. This all comes down to velocity and moving faster than our competitors. Finally, our hosts and guest engage in a fun guessing game to reveal what career Ashish would pursue outside of the cybersecurity marketing field.

Links:

Follow Ashish Kuthiala on LinkedIn.

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Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.