In the latest episode of Reimagining Cyber, hosts Rob and Stan explore crisis management in cybersecurity with expert Kevin Dinino, founder of KCD PR. They stress the pivotal role of effective communication during cyber incidents, highlighting the need for a robust crisis communication plan, particularly for public companies. Kevin outlines key elements such as audience identification, messaging strategy, and communication methods. They delve into tailored responses for different incidents like ransomware attacks. The conversation underscores the importance of tabletop exercises in streamlining decision-making processes and avoiding unnecessary delays. They emphasize empowering teams to communicate promptly without excessive approvals. Establishing clear internal and external communication channels, including designated media contacts and backup methods, is critical. Proactively controlling the narrative and providing timely updates help prevent misinformation and maintain trust. Lessons learned include the necessity of alignment between parent and subsidiary companies in crisis communication. In essence, a proactive and coordinated approach is vital for successful crisis management in cybersecurity.

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