It’s the weekend after Thanksgiving here in the U.S. and for a lot of entrepreneurs, this is when you send out all your messages promoting your deal for Black Friday, Cyber Monday, Shop Small Saturday, or whatever you want to call it.

Whether you’re running a ‘sale’ this weekend or not for your course, your book, your coaching, your mastermind, or any other sale, I would love for this to be your last sale you ever run. Ever.

I made the mistake of running different sales to my digital products. Did I make money? Sure, quite a bit, but what it cost me was perceived value. People who bought my course at $297 instead of $497 automatically started to see what my sale telegraphed: that I didn’t believe the value of my course was worth it’s posted price.

Don’t discount your genius, that insight you worked so hard to develop and refine to serve your audience. If you want to add value, give bonuses on top of your set price for your products. It adds even more value without cheapening the insight you already infused into your product or service. By adding bonuses, you raise the ceiling on the value instead of lowering the floor.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”