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December 20, 2022

Cyber Monday December 2022

1 hour 4 minutes

Some of the headlines in today’s podcast:

Cyber Monday Drove $11.3 Billion in Online Spending, Breaking E-Commerce Record

TikTok pilots in-app commerce in the U.S., as TikTok’s parent company, China-based ByteDance, attempts to establish a robust livestream shopping business in the U.S.

Putting itself in competition with apps like TikTok and Instagram where influencers promote products, Amazon rolls out TikTok-like shopping feature called Inspire, a content hub for customers to discover and explore products

In preparation for the holidays, Pinterest and Walmart are tapping into live commerce to drive sales and product discovery.

Joining other companies in creating visual search tools, Walmart has launched TrendGetter, an image recognition tool, to drive product discovery.

Google is making AR-powered search a bigger priority during a holiday season, as many people still intensively research products online before they buy.

With the metaverse forecasted as the future of social media, Adidas, Nike and Starbucks dive deeper into virtual goods.

To win more customers with ease and convenience, Kroger, Walgreens, Sephora and Grocery Outlet are enhancing their online delivery options

...more

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By firstmovr

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