By Ariel Hyatt
5
1515 ratings
The podcast currently has 29 episodes available.
In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy.
Mike warns about the dangers of targeting the wrong audience and emphasizes the importance of considering an artist's genre when reaching out to potential fans. He also shares personal anecdotes, including a friend's experience with directing family and friends to their music under a new name.
Discover how text and visuals can influence listeners' decision to press play, and why catching people's attention within a fraction of a second is crucial in today's social media scrolling culture. From the struggles and challenges faced during the creative process to the innovative use of AI in crafting effective song descriptions and pitches, Mike offers invaluable insights and practical advice to aspiring musicians and industry professionals.
Tune in as Mike uncovers the potential of AI tools like Chat GPT in revolutionizing the way we promote music and connect with audiences. With a treasure trove of tips on filling out submission forms, curating playlists, and making the most of streaming platforms, this episode is a must-listen for anyone looking to navigate the ever-evolving landscape of the music industry.
Artificial intelligence is shaping the landscape of music promotion, and musicians can take advantage of AI-driven tools for various tasks. Warner discusses the benefits of Chat GPT in writing engaging pitches, improving communication with recipients, and streamlining the workflow.
Although AI has its limitations and requires fine-tuning, it can be a valuable partner in the music industry. AI not only aids in overcoming writer's block but also enhances the effectiveness of promotional efforts. In an era where music promotion requires a multi-faceted approach, the insights shared by Mike Warner offer valuable guidance for musicians. From targeting the right audience and harnessing the power of words to understanding the nuances of music streaming platforms and embracing AI-driven tools, artists have an array of strategies at their disposal.
By staying informed and adapting to the ever-evolving digital landscape, musicians can maximize their reach, engage their fan base, and elevate their music careers to new heights.
Key topics in this Podcast- Targeting the Right Audience for Music Ads - Importance of Text in Music Promotion - Challenges in Creating and Describing Music - AI Tools for Music Promotion - Manipulation and Consequences in Music Streaming Platforms - Utilizing Submission Forms for Music Platforms - Using Chat GPT for Writing Pitches - Playlists and Other Opportunities for Music Promotion - AI as a Partner in the Music Industry Works - Documenting and Sharing Experiences in the Music Industry
About my Guest: Mike Warner
Australian-born Mike Warner is one of the leading experts in the world of streaming music. Mike has held many roles in music over the past 20 years. Currently, he is the Head of Editorial Marketing Partnerships, in North America with global music distributor Believe. Prior to this, he was the Director of Artist Relations at Chartmetric.As a true wearer of many hats, he is also a best-selling self-published author as well as a public speaker, Mike has shared his insights on every stage, from guest starring on numerous podcasts and appearing live on CNBC to speaking at the music industry's largest conferences including SXSW, NAMM and Music Biz.
Based on the success of the first two editions of Work Hard Playlist Hard, Mike has expanded the world of WHPH into a full online blog and a podcast series. He also collaborated with industry friend Erika Parr to translate the book into Spanish. Mike has gained an audience on LinkedIn, with his informative and entertaining posts earning him the title as one of LinkedIn’s 2023 Top Voices in Music. An independent artist himself, Mike understands the challenges facing artists today better than anyone.
A bit of a rebel and an obstinate supporter of independent artists, Mike continues to be unrelentingly passionate about empowering musicians with the tools they need to succeed. As an educator, author, speaker, executive, and leader, Mike's work has gained him recognition among his peers as the go-to authority at the forefront of the digital music world.
Featured Links and Deeper Dives:
X DJ Mode on Spotify - Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device, tap Play on the DJ card, and let Spotify do the rest!
Work Hard Playlist Hard - Mike's awesome blog.
PlaylistAI - Describe what you want to listen to and AI will make you the perfect mix.
In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music.
Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the art you can visit in museums) and how AI falls short in replicating its depth and creativity. She also delves into her exciting journey of creating standalone music that inspires art.
We discuss the potential risks and benefits of AI in the art industry. Carrie emphasizes the need for regulation and consent in using people's data and imagery for training AI systems.
We cover inspiring examples of breaking genre boundaries, such as the Barbie movie, which exemplifies that AI is not yet capable of replicating the creative spark that comes from human imagination.
She shares her personal journey as an artist, from being an apprentice to a portrait painter at a young age to embracing tech-related art and becoming an artist in residence at a VR studio.
Then she swings into her collaboration and the exciting future possibilities of augmented reality and VR technology. This technology is important to pay attention to because Carrie thinks it could revolutionize the way we experience art and music, similar to how the iPhone revolutionized the industry.
Carrie sheds light on the importance of artists owning their own data, creativity, and online assets in virtual worlds, emphasizing the potential of Web 3.0, crypto NFTs, and the Metaverse for artists.
Overall, this episode is a treasure trove of insights and ideas that will leave you excited about the future of music, art, and technology.
In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is empowering for artists to test and understand what’s available. This not only alleviates the fear of the unknown but also as Kristin says “Don't wait for it to become something that's a nuisance. Get in the mindset, and start looking at the opportunities.”
Different types of people, from hobbyists to professional musicians, are utilizing these AI music-making tools. While initially concerned about the future of humanity with the rise of technology, Kristin emphasizes that human creativity remains essential and that humans ultimately control the conversation.
We also explore the possibility of AI influencing the creation of hit songs instead of completely writing them, the importance of people feeling capable and able to express themselves and we highlight the challenges and blessings of putting yourself at the forefront of innovation in the music industry.
List of tools, sites, and AI apps mentioned in the episode:
Boomy - https://boomy.com - Create original songs in seconds, even if you've never made music before
Grimes AI Voice Tool - https://elf.tech/connect
Magenta Studio: Free AI tools for Ableton Live
https://www.ableton.com/en/blog/magenta-studio-free-ai-tools-ableton-live/
Abelton’s amazing AI Tool Blog Post - Mentions dozens of tools to know about - https://www.ableton.com/en/blog/ai-and-music-making-the-state-of-play/
Never Before Heard Sounds - https://heardsounds.com/
Midjourney - https://www.midjourney.com/ Use for story boards when creating music videos, or EP, and single covers
Landr - https://www.landr.com- Create, collaborate, master, distribute and promote your music
all in one place.
On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan and not solely relying on AI. He also shares his thoughts on the singularity and what it means for AI's potential future.
Lastly, the podcast touches on the strengths and limitations of AI in music marketing, and how musicians can complement their talents with AI tools. Overall, this episode explores how AI language models can be used as effective tools in music marketing, while still understanding the value of human touch and authenticity.
On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and transcription services, as well as the breakthrough in AI language translation that happened in 2017.
He also discusses his concerns about government understanding of technology and the weaponization of social media, a topic he knows a LOT about as he had a front-row seat at Twitter. Key takeaways include the importance of musicians developing a point of view on AI in music, the potential impact on vocalists and instrumentalists, and the need for early conversation around the cultural impact of technology.
About Chris Wetherell
Chris Wetherell is a musician turned Co-Founder and Chief Executive Officer of Myxt. An early engineer at Google, Chris started the popular Google Reader app used by millions worldwide. Chris then went on to work at Twitter as the lead on implementing its Retweet feature. He also started Thing Labs, Avocado Software, and was most recently the Chief Product Officer of the geographic data analysis platform, Tierra. Chris attended University of California, Berkeley where he studied Computer Science and Music.
Link About it:
Myxt - https://myxt.com/
Eleven Labs - https://beta.elevenlabs.io/
Key takeaways:
- Musicians should develop a point of view on AI in music to prepare for its impact on the industry.
- Vocalists should take action to own the transformation of their own voice with AI.
- There are concerns about the weaponization of social media and how AI can facilitate language generation.
- There is a prediction of a new development in the music industry that will likely create a new business model.
- The conversation around the cultural impact of technology should be held early on in its development.
On episode 2 of The Cyber PR Music Podcast, AI Season we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential of AI in the music industry is enormous, allowing artists to create work more easily and more effectively.
First, we discuss the legal challenges surrounding AI-generated content after the much covered AI debacle with fake Drake and The Weeknd, causing DSPs to take down the song. Then, we explore how AI, specifically Chat GPT, can help creators with the tedious and less enjoyable parts of content creation, such as writing blog posts or generating musical ideas. Ryan emphasizes how AI can help save time and allow for more human-oriented creativity, but we must ensure human involvement to prevent AI from pushing fans away. We also discuss AI collabs with artists and the importance of being transparent with fans about AI's use in the creative process.
Tune in to discover the exciting possibilities of AI in the music industry from the perspective of an entertainment attorney.
“ Using AI to collaborate with artists requires legal precautions. Trademark and rights of publicity issues arise when using a celebrity's name or likeness, but general templates of terms of service with legal waivers can protect both parties. Grimes' collaborative model of allowing her voice to be used with clear disclaimers and legal protection can be a possible solution.” - Ryan Kairalla, Music attorney and Break The Business Podcast Host
The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London.
Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also be an opportunity for artists like Grimes to explore a new branch of creativity. She touches on the history of technology in the music industry, and how the industry will continue to find ways to value artists while not stifling creativity.
She speaks candidly about her personal experience of struggling to find inspiring female bosses early in her career and emphasizes the importance of being vulnerable and open about limitations for women in the workplace.
She takes us through the AI technology behind Musiio, which is primarily a B2B company however all indie artists can use it for free (and they should - we explain why!). In seconds Musiio adds metadata to tracks, and will reveal things you may not know about your own musical creations which can help you with marketing and play;lisy placements.
Hazel explains the differences between ML and AI and she discusses and explores the possibilities of AI-assisted music creation. We both encourage the use of assistive technologies for individuals working as a team of one and share some fun experiments with AI-generated selfies and more.
Tune in to learn more about the intersection of technology and music!
Key topics in this PodcastThe difference between AI (artificial Intelligence and ML (machine learning)
The importance of humans in content creation (AI is NOT coming to replace you!)
Different perspectives on AI-generated music (freak show vs. creativity)
Assistive AI technologies for individual musicians and teams
Adding rich metadata to tracks to improve playlists, search functionality, and music discovery
How independent artists can use Musiio to add metadata to their tracks or get a second opinion on their music for richer marketing experiences
Featured Links:
Musiio by SoundCloud https://musiio.com/ - Musiio is a free AI tagging too that all indie artists should try.
Audio Shake - https://indie.audioshake.ai AudioShake's AI technology makes it easy to upload a song and begin breaking it down into its individual stems.
Measure of Music - https://conference.measureofmusic.com Free annual online music industry Conference. Watch all replays and sign up on the site.
In this episode Ariel discusses:
In this epsiode, Heather & Ariel discuss:
In this episode, Dan & Ariel discuss:
The podcast currently has 29 episodes available.