In this episode of the Cyber Uncut podcast, hosts Major General (Ret’d) Dr Marcus Thompson, Phil Tarrant and Liam Garman unpack what advertisers and business leaders can learn from military information warfare campaigns and just how many similarities these fields share. <ul> <li>They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging. </li> <li>The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers.</li> <li>The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience. </li> </ul> Enjoy the podcast, The Cyber Uncut team

In this episode of the Cyber Uncut podcast, hosts Major General (Ret’d) Dr Marcus Thompson, Phil Tarrant and Liam Garman unpack what advertisers and business leaders can learn from military information warfare campaigns and just how many similarities these fields share. They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging. The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers. The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience. Enjoy the podcast, The Cyber Uncut team

In this episode of the Cyber Uncut podcast, hosts Major General (Ret’d) Dr Marcus Thompson, Phil Tarrant and Liam Garman unpack what advertisers and business leaders can learn from military information warfare campaigns and just how many similarities these fields share. <ul> <li>They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging.&nbsp;</li> <li>The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers.</li> <li>The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience.&nbsp;</li> </ul> Enjoy the podcast, The Cyber Uncut team

CYBER UNCUT: What advertisers and business leaders can learn from information warfare campaigns

The Defence Connect Podcast Network hosts a unique series of podcasts, featuring discussions with key enablers from across the Australian defence industry.

The podcasts provide the perfect blend of business intelligence and insights from a range of guests, which include government officials, ADF personnel, industry stakeholders, and members of the academic community.

By aligning ourselves with the ADF and the Commonwealth government, we are uniquely placed to deliver a dynamic 360° platform that bridges the gap between the customer (Defence) and industry.

We split our focus not just into the traditional sectors of Land (Army), Air (Air Force) and Sea (Navy), but into the six new Capability Streams:

- Intelligence, Surveillance, Reconnaissance, Electronic Warfare and Cyber
- Key Enablers
- Air and Sea Lift
- Maritime and Anti-Submarine Warfare
- Strike and Air Combat
- Land Combat and Amphibious Warfare

As Defence moves to ensure the Force Structure Review and the First Principles Review: Creating One Defence plans are met, Australian industry involvement is critical for mission success.

The Defence Connect Podcast Network will provide you and your business with valuable lessons, tips and insights into the industry, putting your company in the best position to take part in the increased Defence spending.

We’ll cover every aspect of doing business in the defence industry, from the tender process to recruitment, success stories, access points to Defence, smart business strategies, and geopolitical insights.

Subscribe to the Defence Connect network and be part of this exciting and innovative industry.

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The Defence Connect Podcast Network hosts a unique series of podcasts, featuring discussions with key enablers from across the Australian defence industry. The podcasts provide the perfect blend of business intelligence and insights from a range of guests, which include government officials, ADF personnel, industry stakeholders, and members of the academic community. By aligning ourselves with the ADF and the Commonwealth government, we are uniquely placed to deliver a dynamic 360° platform that bridges the gap between the customer (Defence) and industry. We split our focus not just into the traditional sectors of Land (Army), Air (Air Force) and Sea (Navy), but into the six new Capability Streams: - Intelligence, Surveillance, Reconnaissance, Electronic Warfare and Cyber - Key Enablers - Air and Sea Lift - Maritime and Anti-Submarine Warfare - Strike and Air Combat - Land Combat and Amphibious Warfare As Defence moves to ensure the Force Structure Review and the First Principles Review: Creating One Defence plans are met, Australian industry involvement is critical for mission success. The Defence Connect Podcast Network will provide you and your business with valuable lessons, tips and insights into the industry, putting your company in the best position to take part in the increased Defence spending. We’ll cover every aspect of doing business in the defence industry, from the tender process to recruitment, success stories, access points to Defence, smart business strategies, and geopolitical insights. Subscribe to the Defence Connect network and be part of this exciting and innovative industry.

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CYBER UNCUT: What advertisers and business leaders can learn from information warfare campaigns

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