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Cybersecurity Buzzwords → Reality: How to Make Your Messaging Resonate at Conferences | Leo Cruz
Etiquette 101 for Vendors Next Year at Black Hat:
Lead with a genuine message.
Do not make false promises or claims.
Brutally honest insights from Leo Cruz, CISO at St. Joseph's School for the Deaf (and my new friend) 😎
I met Leo at Black Hat a couple of weeks ago and we recently chatted about the do's and don'ts at conferences like Black Hat.
In this episode of Audience 1st, Leo shares his experience at Black Hat USA 2022, the differences he saw this year vs. previous years, which vendors stood out to him on the exhibition floor, and what marketers can do to improve their booth game and messaging next year.
Join Audience 1st Today
Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/
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By Dani Woolf
5
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Etiquette 101 for Vendors Next Year at Black Hat:
Lead with a genuine message.
Do not make false promises or claims.
Brutally honest insights from Leo Cruz, CISO at St. Joseph's School for the Deaf (and my new friend) 😎
I met Leo at Black Hat a couple of weeks ago and we recently chatted about the do's and don'ts at conferences like Black Hat.
In this episode of Audience 1st, Leo shares his experience at Black Hat USA 2022, the differences he saw this year vs. previous years, which vendors stood out to him on the exhibition floor, and what marketers can do to improve their booth game and messaging next year.
Join Audience 1st Today
Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/