Breaking Through in Cybersecurity Marketing

Cybersecurity Communications at Keeper Security with Anne Cutler


Listen Later

How does a TV news anchor end up in cybersecurity? Meet Anne Cutler, former journalist, anchor, ex-DHS and -CISA communications pro, and currently Director of Global Communications at Keeper Security!

Anne also shares other parts of her journey, like her early days breaking news in Casper, Wyoming, followed by reporting from a bar in New Orleans, and her deeply moving stories from inside Angola prison. Today, she navigates the world of cybersecurity with the same storytelling flair. Tune in for an episode filled with human stories, showcasing the depth of empathy and dignity Anne brings to her work, and how these experiences shaped her journey into cybersecurity 


Episode Highlights:
  • [02:31 - 05:40] Memorable Stories from Journalism
  • Anne shares experiences from her journalism career, including a unique show set in a bar in New Orleans and a powerful series at Angola prison.
  • [05:41 - 09:30] Transition to DHS & CISA
  • Anne’s move to the Department of Homeland Security’s Science and Technology Directorate and then to CISA.
  • [09:31 - 13:45] Role at CISA and Key Incidents
  • Discussing major cybersecurity incidents Anne worked on, including Colonial Pipeline and the Shields Up campaign during the Russia-Ukraine conflict.
  • [17:21 - 21:15] Joining Keeper Security
  • Anne’s transition to the private sector and her role at Keeper Security as Director of Global Communications.
  • [21:16 - 24:00] Building a Communications Team
  • Anne’s efforts in building and expanding the communications team at Keeper Security, including global PR teams and internal staff.
  • [30:01 - 33:00] Social Media and Influencer Strategies
  • Challenges and strategies for managing organic and paid social media content, and the importance of authentic influencer partnerships.
  • [33:01 - 36:45] Sponsorship of Williams Racing
  • Keeper Security’s sponsorship of Williams Racing in Formula One, aligning with the company’s growth and global presence.

  • About our guests:

    👉Follow Anne on LinkedIn

    👉Learn more about Keeper Security on LinkedIn and their website


    Be sure to also follow our hosts on LinkedIn:

    👉Gianna Whitver

    👉Maria Velasquez 

    Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

    See you in the next episode!

    ...more
    View all episodesView all episodes
    Download on the App Store

    Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    21 ratings


    More shows like Breaking Through in Cybersecurity Marketing

    View all
    SpyCast by SpyCast

    SpyCast

    1,495 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,139 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,213 Listeners

    CyberWire Daily by N2K Networks

    CyberWire Daily

    1,008 Listeners

    The Daily by The New York Times

    The Daily

    111,479 Listeners

    Shameless Sex by Amy Baldwin and April Lampert| Pleasure Podcasts

    Shameless Sex

    2,995 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,810 Listeners

    CISO Series Podcast by David Spark, Mike Johnson, and Andy Ellis

    CISO Series Podcast

    187 Listeners

    Hacking Humans by N2K Networks

    Hacking Humans

    308 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,724 Listeners

    Giggly Squad by Hannah Berner & Paige DeSorbo

    Giggly Squad

    14,413 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    152 Listeners

    Search Engine by PJ Vogt

    Search Engine

    4,024 Listeners

    Threat Vector by Palo Alto Networks by Palo Alto Networks and N2K Networks

    Threat Vector by Palo Alto Networks

    26 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    76 Listeners